Using lighting, angles, and bokeh in product photography.

When I say “products” it is very inclusive. This could include anything from food to toys to tools. If you want to feature something that isn’t a person it’s most likely “product photography.”

I’ve been falling in love with product photography recently. You need to use lighting to show the important features of the subject, use different angles so that you get a new perspective, and bokeh to make the product look more important.


I like the soft light on this fruit. It helps to show the water droplets and juiciness in the fruit. I used a water squirt bottle to get the water droplets on the fruit and used a continuous LED with a diffuser to get that soft light. These things combined really make this a great photo.



I wanted to show a fancy picnic in this photo. The angles of the cheese on the bread is so satisfying. I used a really shallow depth of field (f4) and zoomed my lens all the way in to get more compression. Some people think that you need a prime lens to get good product photography, but You can make any camera with any lens work if you have enough creativity.



This was a hard image to capture. The high contrast from the bright sun and white snow made the black shoes seem very underexposed. I used a bounce card to help bring back some light but It took a lot of editing to bring the texture back. In the end, I think it a great photo.



This photo was taken with a flash. The only way to freeze the water like that was with a bright flash and fast shutter speed. The ice wanted to blend into the white floor, so in editing, I brought down the shadows in the ice and boosted the contrast and texture to keep it from disappearing. With many products, you want to boost the texture and sharpness to accent or show off the great parts of the product.



Here is another great example of frozen water spray. Using a fast shutter speed and a light will help make the water freeze in the frame. The depth of the loofa in front of the soap helps add texture and interesting depth.


This image was captured in a similar way to the black boots. I used a golden bounce to bring color back to the dark apple. I didn’t want to overexpose the white snow, so I needed to make the shadows brighter and highlights darker on the snow. The bokeh behind the apple helps to make the apple the main focus in this product photography. The background isn’t distracting or overwhelming.

Have you ever seen The Leica Camera Blog? They have great tips for product photography and good examples of product photography.