The process of building Fugal Productions’ brand.

Our branding at Fugal Productions was something that needed time and energy to create. I started off with designing the logo. Many different ideas came to mind, but I wanted to make sure both the Photography and Videography from our company was represented.


As you can see, there were many different ideas before the FP (made of a film reel and a shutter) was born. I made this version first. It wasn’t bad but it wasn’t quite what I was looking for either.

Fugal Productions-first Logo

At this point, I hadn’t come up with the logo we use now so I went back to the “drawing board” to come up with other options. After getting some inspiration from the internet, I came up with the branding that represents our company today.

Fugal Productions Logo

After the logo was built, it was time for the rest of the branding to come alive. I decided to build a mock for business cards, t-shirts, and mugs. These are products that we were most likely to use in our company. I wanted a bold brand so the “bold red,” “light grey,” and “almost black” were perfect options for our brand.


Have you seen the work done by Boost? They help with design and marketing for companies. They have a great example of design for a company titled, Filmwell Security Limited.